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About Eric Partaker & Company

Most entrepreneurs and leaders feel overwhelmed, out of balance, or stuck. Eric Partaker & Company is a personal and professional development firm that helps entrepreneurs and leaders break through their barriers and reach their full potential in work and life.

It's Time to Join The 2% Club

At Eric Partaker & Company we're on a mission to solve what we believe is the world's biggest problem - the estimation that only 2% of people are operating at their full potential. We believe that with the right resources, training, and guidance anyone can break free from the 98% and join "The 2%". And it's never too late to start.
We focus our efforts on the entrepreneurs and leaders of the world. Helping them play a bigger game, lead more confidently, and grow their businesses so they can serve as radiant exemplars for those they serve and employ.
By 2030 we will have inspired and empowered 100 million people to become their best in work and life.

What We Value

At Eric Partaker & Company we’re all about BFF - Bold, Fast, Fun. We value BFF in everything we do, in the people on our teams, in our clients, and in our partnerships. In short, we believe being bold, moving fast, and having fun makes the world a better place.


Step into fear to accelerate your growth. Dream big to achieve extraordinary things. Confidently connect to experts. Pour your heart and soul into what you do, working with a sense of purpose and determination. Execute like a professional whether you feel like it or not. Own your flaws as much as your strengths. Always commit before you are ready. Speak up, saying what needs to be said. Never give up.


It is not the big that beat the small, but the fast that beat the slow. Prioritise speed over precision, focusing on the 20% of effort that will drive 80% of the results. Build a world-class team of autonomous people who get stuff done - and who systematize and automate wherever possible. Strive for simplicity, asking often ‘How are we making this too difficult?” Celebrate execution and respect deadlines. Done is better than perfect.

Have FUN

Enjoy the process and celebrate the wins along the way. Choose happiness and optimism, spreading positivity to others. Relax, smile, love and laugh. Don’t take things too seriously and be sure to stop to smell the roses.

Hi, I’m Eric Partaker

I know what struggle feels like and I've been in your shoes before.

For years I didn’t feel balanced. I often felt overworked. And my results felt inconsistent.

Sure, I experienced success, during my consulting days with McKinsey & Company, while helping build Skype's multi-billion dollar success story, and while building several of my own businesses. But my success came with far too much pain.

Then through a process of marginal gains, I re-engineered my approach to work and life. 

I began researching evidence-based studies in psychology, neuroscience, habit change, leadership, and peak performance. I completed a coaching certification with the High Performance Institute, as well as a coaching certification and apprenticeship with Professor BJ Fogg, who leads Stanford University’s Behavior Design Lab.

Implementing what I had learned, I started to show up at my best, not just on the work front, but also on the health and home fronts. I began to produce far more, with much less effort. And I was able to maintain my success consistently, no matter what came my way.

Along the way, I've been recognized as the CEO of the Year and an award-winning entrepreneur.

These days my team and I are committed to helping you reach your full potential in work and life too. Here's how:

Resources to Reach Your Full Potential

Resources to Reach Your Full Potential

Start With A Weekly
Peak Performance Insight

Stop feeling overwhelmed, out-of-balance, or stuck. Super practical insights to help you reach your full potential in both work and life.

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